Write Job Descriptions That Stand Out And Attract Talent
By Jeani Ringkob, Chief Growth Strategist and Owner, StoryBuilt.Marketing
In the bustling world of pavement maintenance, the road to success is paved with more than just good intentions and high-quality materials. It’s also built on the foundation of a great team.
But here’s the rub: attracting the right crew members can feel like trying to find a needle in a haystack. That’s where the StoryBuilt Job Description Framework comes into play, offering a beacon of hope for business owners and hiring managers navigating the bloody waters of recruitment.
Imagine a job description so insightful, it not only sets you apart from the competition but also filters out the mismatches and magnetizes the cream of the crop directly to your doorstep. The StoryBuilt Job Description Framework is that tool. It’s not just about filling positions; it’s about crafting a narrative that resonates with the kind of people who aren’t just looking for a job, but are seeking a career path they can be passionate about.
The secret sauce? A proven framework based on story elements that transcends the mundane list of job duties and requirements. We’re talking about a job description that tells a story, one that paints a vivid picture of your company’s culture, values, and vision. It’s about creating a sense of belonging and excitement, a sneak peek into what it means to be part of your team.
Here are a few key questions that you want to flush out in advance of writing your job descriptions for the coming season that will inform critical parts of the story you are telling. Use these questions to interview or survey your current best team members:
Determine what SUCCESS looks like for your current best fit team members by asking questions like these:
What do you like the most about working here?
What do you like most/least about the work itself?
What makes you stay with the company?
Determine what PROBLEM they were trying to address when the began looking at their first job with your company:
Where did you work before they came here?
What made you decide to take the job?
What has motivated you to look for career changes in the past (get them to go deeper than “pay or “money”)?
What are the biggest challenges for you and/or your family right now (try to get past just money)?
Determine the AWARENESS GAPS you need to fill for potential employees that will make you stand out from other employers:
What do you wish you would have known before you started?
What has been the most unexpected benefit of working here?
What do you feel is unique or different about working here versus prior jobs?
The answers to these questions will give you a huge advantage when you sit down to write job descriptions that make the best fit candidates for your business stop and say…”This looks like something I could get excited to be part of.”
The next step is to begin imagining the story you want to invite them into woven through the information they need to position you as the best match. But why stop at imagination? Get your hands on the StoryBuilt Job Description Template. It’s your first step towards transforming your hiring process from a dreaded chore into an exciting story that leads great leads right to your front door. Rise above the crowd complaining about the workforce and instead decide to own a future where your business thrives with a team that’s not just competent, but also genuinely invested in growing with you.
In the end, it’s not just about hiring; it’s about building. Building a team, a culture, and a future. With the StoryBuilt Framework, you’re not just filling positions. You’re crafting legacies-yours and theirs. Let’s pave the way to your next great hire together. To get our StoryBuilt Job Description Framework click this link.